Fix the Technical
Issues Holding
You Back.
If Google can't properly crawl and index your site, your content doesn't matter.
Great content on a technically broken site is like a brilliant book with no cover — it goes unread. Technical SEO is the foundation everything else sits on. We audit, diagnose, and fix the crawlability issues, indexation problems, Core Web Vitals failures, and structural problems that prevent Google from understanding and ranking your site.
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Technical SEO isn't glamorous, but it's foundational. You can produce the best content in your industry and build strong backlinks — but if Google can't crawl your pages properly, can't resolve your URLs cleanly, or is confused by duplicate content across your site, none of the rest matters.
The technical layer is also where the most significant improvements often come from. A single canonical tag misconfiguration can be costing you rankings across hundreds of pages. Fixing Core Web Vitals can lift your overall site visibility within weeks.
We work at the code level — not through WordPress plugins and quick fixes, but by understanding your site's architecture and implementing changes that hold. Our fixes are documented so you can understand exactly what was done and why.
What You Get
- Full technical crawl and analysis
- Crawlability and indexation fixes
- Core Web Vitals optimisation (LCP, CLS, FID)
- Structured data implementation
- Site architecture recommendations
- Hreflang for international sites
What technical SEO covers.
Every layer of technical performance that influences how Google ranks your site.
Crawl & Indexation
Robots.txt, sitemap configuration, crawl budget optimisation, noindex tags, canonical tags — ensuring Google can find, access, and index every page you want ranked.
Core Web Vitals
LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and INP (Interaction to Next Paint) — the three performance metrics that are now direct Google ranking factors.
Schema & Structured Data
JSON-LD implementation for LocalBusiness, FAQPage, Article, Product, Review schema — helping Google understand your content and enabling rich results in search.
Page Speed Optimisation
Image compression, resource prioritisation, render-blocking script removal, CDN configuration, and caching — everything that affects how fast your pages actually load.
Site Architecture
URL structure, internal linking, category hierarchy, crawl depth — ensuring your site is structured so link equity flows efficiently and Google can discover all important pages.
Duplicate Content Resolution
Canonical tag implementation, URL parameter handling, pagination configuration — resolving the duplicate content issues that confuse Google and dilute page authority.
How We Work
Technical fixes are implemented carefully — some changes affect your whole site and need testing before going live.
Core Web Vitals became a ranking factor in 2021.
Google now officially uses page experience signals — including Core Web Vitals — as a ranking factor. Sites that fail these thresholds are at a disadvantage to those that pass, all else being equal.
Time until the main content is visible. Over 4s is 'Poor' and costs rankings.
Visual stability score. Elements jumping around the page as it loads signal poor experience.
Responsiveness to user interactions. Replaced FID in 2024 as the interactivity metric.
Recent Projects
A selection of websites we've designed and built for businesses across Cumbria and beyond.
Stowen Scaffolding
Full redesign with GEO pages. Now ranking #1 for scaffolding in Barrow & Ulverston.
Trade Business Website
Local trade business generating consistent monthly enquiries from organic Google traffic.
Service Business Website
Custom build with location pages targeting multiple towns. Traffic up 280% in 4 months.
Frequently Asked Questions
What is technical SEO?
Technical SEO covers all the behind-the-scenes aspects of your website that affect how search engines crawl, index, and rank it — things like page speed, site structure, crawlability, structured data, and Core Web Vitals. It's the foundation that all other SEO work sits on.
How do I know if I have technical SEO issues?
Signs include: pages not appearing in Google, rankings dropping after site changes, slow page load times, errors in Google Search Console, or simply not ranking despite good content and links. A technical audit will identify all issues.
Can you implement fixes on my site directly?
Yes — we can implement changes directly on your site (given appropriate access), or provide a detailed technical brief for your own developer to work from.
How is technical SEO different from on-page SEO?
On-page SEO is about the content and optimisation of individual pages (titles, headings, keywords). Technical SEO is about the infrastructure — how Google accesses, renders, and indexes your site. Both matter; technical SEO is the foundation.
What is Core Web Vitals?
Core Web Vitals are three page experience metrics Google uses as ranking factors: LCP (how fast the main content loads), CLS (visual stability while loading), and INP (responsiveness to interactions). Failing any of these puts you at a ranking disadvantage.
Do you work with any CMS?
Yes — we work with WordPress, Shopify, Webflow, custom builds, and most other platforms. Technical implementations vary by platform but the underlying principles are the same.
How long does technical SEO take?
Quick wins (fixing crawl errors, meta tags, basic speed improvements) can be done within days. Larger architectural changes (URL restructuring, site migration, schema implementation at scale) take 4–8 weeks to plan, implement, and verify.
Will I see a ranking improvement after technical fixes?
Usually yes — though the size of improvement depends on how significant the issues are. Fixing a major crawl error blocking your main category can produce visible ranking improvements within weeks of Google recrawling.
We provide SEO services across the whole UK.
From major cities to smaller market towns — we work remotely with businesses everywhere. Find your local SEO page below.