E-Commerce • Web Design
A bespoke WooCommerce e-commerce store for a fencing contractor and retailer. Built for speed, search visibility and maximum sales conversion — with product catalogues, a quote builder and a fast optimised checkout.
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Tolworth Fencing came to us with an outdated site that wasn't reflecting the quality of their work. They needed a proper e-commerce platform — one that could handle a large product catalogue, make it easy for trade and retail customers to get quotes, and rank well on Google for key fencing-related searches.
The challenge was delivering a professional, fast WooCommerce build within a tight three-week timeline, without cutting corners on SEO or performance.
"We went from having no online presence to ranking page one in our area within six weeks of launch. The site just works."
We designed and built a fully bespoke WooCommerce store from scratch — no page builders, no bloated themes. Every line of code was written by hand for maximum performance and flexibility.
We started with a full Figma mockup reviewed and approved by the client before a single line of code was written. The visual identity was built around strong typography, clear calls-to-action and an industrial-yet-trustworthy palette.
Product pages were designed for conversion — large imagery, prominent pricing, strong CTAs and a clean path to checkout. Every detail was considered: from micro-interactions on product cards to the friction-free mobile checkout experience.
Performance was non-negotiable. We hand-coded the entire theme, serving WebP images with lazy loading, deferring non-critical scripts and preloading above-the-fold assets. The result: a 97/100 PageSpeed score and sub-1.5 second load times on both desktop and mobile.
Every page launched with full technical SEO foundations — semantic HTML5 structure, canonical tags, XML sitemap, robots.txt and structured data. The site reached page 1 for its primary keyword within six weeks of launch.
Web Design • SEO
Lead-generating WordPress site built for local search rankings and enquiry conversion.
Landing Pages • SEO
High-converting, hand-coded landing pages built for paid and organic search campaigns.
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