The Client: WP Roofing is a reputable roofing contractor serving residential and commercial customers in Cumbria, the company had built a strong local reputation, but faced challenges with online visibility and an outdated website.
The Challenge: WP Roofing approached Qodex with two primary objectives:
- Improve their local Search Engine Optimization (SEO) to increase organic visibility for key services and location-based search queries across Cumbria.
- Revamp their website with a fresh, modern design that reflects their brand identity and provides an exceptional user experience, optimized for both desktop and mobile devices.
The Solution:
Local SEO Optimization: Qodex’s SEO experts conducted a thorough analysis of WP Roofing’s online presence, identifying areas for improvement and developing a targeted local SEO strategy. This included:
- Keyword research and optimization: Focusing on location-specific keywords related to roofing services in Cumbria.
- Google My Business optimization: Optimizing the company’s Google My Business listing, including accurate business information, categories, and reviews.
- On-page optimization: Enhancing meta tags, header tags, and content structure to improve local relevance and search engine visibility.
- Citation building: Identifying and updating the company’s local business listings across high-authority directories and platforms.
- Review management: Encouraging and responding to customer reviews to build trust and credibility.
Website Redesign and Restructuring: Qodex’s design and development teams worked closely with WP Roofing to create a visually appealing, user-friendly website that aligns with the company’s brand identity and improves the overall user experience. Key aspects of the redesign included:
- Modern, responsive design: Crafting a clean, visually appealing design that adapts seamlessly to different devices and screen sizes.
- Intuitive navigation: Restructuring the website’s architecture and navigation to ensure easy browsing and content discovery.
- Localized content: Incorporating location-specific information, such as service areas and customer testimonials, to reinforce the company’s local expertise.
- Prominent calls-to-action: Strategically placing calls-to-action throughout the website to encourage user engagement and lead generation.
- SEO-friendly structure: Implementing an SEO-optimized URL structure, website hierarchy, and on-page elements to support the local SEO efforts.
The Results: Qodex’s comprehensive approach to local SEO optimization and website redesign yielded impressive results for WP Roofing:
- Improved Local Visibility: Within six months, WP Roofing achieved top-three rankings for key location-based search queries across Cumbria, significantly increasing their organic traffic and local online presence.
- Increased Website Engagement: The redesigned website boasted a 30% increase in average session duration and a 25% reduction in bounce rate, indicating improved user engagement and experience.
- Enhanced Local Credibility: The company’s updated Google My Business listing, along with the inclusion of customer testimonials and service area information, contributed to a stronger local reputation and trust among potential customers.
- Elevated Lead Generation: The strategic placement of calls-to-action and the improved user experience resulted in a 35% increase in online lead generation for WP Roofing.
Through their collaboration with Qodex, WP Roofing successfully achieved their goals of improving local online visibility, enhancing their brand image, and providing an exceptional user experience for their Cumbrian customers.